ATR unveiled a new collection of high-end cabin interiors targeted at commercial and business operators at the Aircraft Interiors Expo in Hamburg this week.

The new HighLine collection includes five main cabin configurations that offer passengers a premium flying experience in the turboprop regional market

- "Multi-Class" features a 50-seat interior including a dedicated first class.

- "Premium-Flex" can convert standard double-seats into single premium seating with ATR’s unique "X-Space Table" concept. This is targeted at boutique airlines and charter operators.

- "All-Business Class" cabins can accommodate up to 30 guests to match the requirements of Part 135 and semi-private airlines. - "Multi-Section" interiors are designed for VIP and government customers.

- "Bespoke VIP" is a customized business jet-like interior that offers a high level of luxury and interior appointments.

The new cabin ideas show that ATR is trying to broaden the appeal of the ATR family beyond its traditional regional airline market. The concepts shown at the Interiors Expo are interesting, but they will be a tough sell to operators. Customers in the high-end travel market prefer jet aircraft for their speed, comfort, and operational flexibility. While turboprop aircraft have a cost and environmental advantage on shorter routes - burning 45% less fuel and emitting 45% less CO2 than regional jets - the number of customers who demand luxurious comfort on the relatively short duration flights ATR aircraft typically make in commercial service will be limited.