Press Release
Contact: John Edwards, Space Systems Analyst
Phone: (203) 426-0800
Fax: (203) 426-4262
Web site: www.forecast1.com
E-mail: john.edwards@forecast1.com
Forecast International, Inc.
22 Commerce Rd. Newtown, CT 06470 USA
FOR IMMEDIATE RELEASE
In Commercial Satellite Industry Only the Strong Will
Survive
NEWTOWN, Conn. [Aug. 31, 2004] ― The market for
commercial communications satellites is expected to be worth $26.6 billion over
the next 10 years, according to Forecast International's recently completed
analysis, "Commercial Communications Satellites: 2004-2013," with some 270
satcoms earmarked for production.
A modest rebound in the commercial communications market is
also expected in the next few years. Helping to fuel this rebound will not only
be the growing market for the application of key technologies and services to
the commercial consumer but also the requirements dictated by government
reliance on commercial capacity.
"The U.S. Defense Department is the single largest consumer
of commercial satellite services in the world. Its demand for satellite
services is so great that more than 80 percent of the military's satellite
communications coming out of the Persian Gulf during Operation Iraqi Freedom
were going over commercial birds," said John Edwards, Space Systems Analyst at
Forecast International. Edwards added, "Although not everyone agrees on how
much the military will continue to use commercial capacity, the recent cuts to
transformational satellite programs in the U.S. Defense Budget were extensive
and this suggests that a continued reliance on commercial systems, to some degree,
is assured."
While providing capacity to governments has served to buoy
the bottom line of both satellite operators and manufacturers, these industries
are also developing innovative products and services in an effort to attract
new customers. To boost sales of commercial satellites, manufacturers have been
applying new technologies to their platforms to increase their performance.
This has served them well, but emerging technologies in the satellite industry
seem to be both a blessing and a curse. While they have increased both the
power and service life of satellite platforms, they have ironically tempered
production of new spacecraft. Data compression technology is also advancing
at a rate that is slowly reducing the capacity required for applications like
HDTV. Satellite manufacturers that have been banking on a spike in production
to accommodate HDTV demand may find that the picture is not so rosy.
Competition for satellite services has also led to
overcapacity and downward pressure on pricing. To further complicate matters,
satellite operators are not only competing with each other but also against
terrestrial cable television providers and fiber networks that are leaps and
bounds ahead of satellites in terms of attracting new customers. This
competition is forcing some of the weaker players to either leave the game
completely, or be acquired by some of the stronger companies in the industry.
However, if there is a light at the end of the tunnel, it is that this
consolidation of satellite services and manufacturing is serving to fortify the
industry. According to Edwards, "Those companies that emerge from consolidation
will be stronger and better adapted to serve the new satellite market reality."
Forecast International, Inc. is a
leading provider of Market Intelligence and Analysis in the areas of aerospace,
defense, power systems and military electronics. Based in Newtown, CT, USA,
Forecast International specializes in long-range industry forecasts and market
assessments, including regular 10-year forecasts. Its products are utilized by
strategic planners, marketing professionals, military organizations, and
governments worldwide. To arrange an interview with Forecast
International's analysts, please contact Monty Nebinger (203-426-0800,
monty.nebinger@forecast1.com)